Online reputation management is the process of protecting your brand online to ensure that the estimation of your business or product is not tarnished, and that you are in control of what others see and the opinions which are formed about your company.
Here are a few methods you can apply to your online business model to promote your own online reputation management campaign:
- 1. Social networking profiles
A great way to look after your brands presence online is to create profile pages on the most popular social networks (e.g. Facebook, Twitter, Google+). This not only lets you respond to any criticism you may receive on any of the networks you are signed up to, but it also means that you have the potential to reach out to a greater audience. These types of sites often have good authority in search engines, so if you have any items of negative press appearing for your brand name in the SERPs then this is a great way of displacing it (with some additional SEO work such as back linking most likely required).
You can also use social monitoring tools to be alerted of any mentions of your company name or keywords that appear on social networks so that you can respond to them promptly which only enhances your reputation and overall customer service experience.
- 2. Social media assets
There are many powerful social media websites that have an authority status in Google and can be used to create profiles on, usually in the form of blogs. Two great examples of such sites are Blogger and WordPress which allow you to create your own blog on a subdomain of the authority site and then fully customise the way it looks and the content which is published upon it, including text, image, video and many other forms of additional media.
- 3. Additional enhanced media
If you have content in multiple formats such as videos, eBooks, slide show presentations or plain text then you can make the most of these assets by utilising them on media websites such as YouTube and eBook and article directories.
Given the correct amount of SEO exposure, these assets can rank well within search engines, taking place over negative or neutral press in some instances to promote the brand.
- 4. Create additional pages on your own website
A good way to capitalise on your brands existing presence in the search engines is to further this by creating additional pages on your website. This can be through sub-domains on your site, newly created pages, or even by installing a blog. It is important to make sure your keywords are mentioned, preferably in the page URL, title, and headings.
If you are looking for help protecting your company’s name online, then reputation management experts Reputation 24/7 can assist by evaluating your brand name for derogative material and creating a campaign to displace such entries.