Facebook is important for your marketing strategy because the site is not only great for getting like minded people into the same groups, but it can also be a great place for a living discussion. A person who likes a certain author can send their friends the Facebook Fan Page of that author and let them know about a new book that the author has coming out. A writer, businessperson, and so is really going to benefit from the collective efforts of their fans when they are developing a new marketing strategy.
A common company owner can even advertise on Facebook. Facebook is not going to discriminate against you and say your money is not good enough for us, they will review your advertisement proposal and see if your company is someone that they want to work with. A politician usually has an ad on Facebook that has them smiling and showing them up against an American flag background. The ad is meant to be patriotic and hip because you are letting people know that you are aware of what Facebook is.
The number of hours that people are typically spending on Facebook happens to be increasing, some people spend nearly four hours a day on Facebook and they are looking at videos, movies, all kinds of content. There is a ton of money to be made there and any marketing firm that does not see this is really missing the boat.
The developers alone who are making the Facebook apps are going to notice ads and potentially spend money on products that they learn about on Facebook. The developers of these apps are even susceptible to the idea of “Facebook Likes”. A person who wants to focus on visual content can just move a lot of the kind of advertisements that their company did in the past for television and move similar content to Facebook. More and more people are all ages are getting comfortable with the computer and they want to be able to buy things with ease. A person who sees a video advertising a product on Facebook is more likely to be comfortable with the product than someone who has not seen the ad, presuming the ad is good. A bad ad can turn people off, but the same thing can be said about any format, that is not a Facebook oriented criticism. A bad director or a bad creative consultant can ruin an ad no matter what the medium is.
Blogging is something that people do on Facebook as well. The writing of a quick note can make people pay attention and the quickness can make you seem like you are spending very little time on the issue while still getting your point across, people will be impressed about the knowledge that you impart on Facebook. A person can blog on Facebook once a day without looking like an over heated activist who writes something about every issue that comes across the table. “Why not reach into all of these different markets and set up a marketing campaign that has Facebook as a part of the strategy”.
The developers of these apps are even susceptible to the idea of “Buy Facebook Likes”.