If you run a membership site, you must by now have known that the traffic that comes to the site is what will bring you revenue. To reach out to high traffic, Search Engine Optimization (SEO) is a tactic that must be looked into. There have been numerous guides written on how to reach the top of the search engines, and one could quite easily get lost among the saturation of information about SEO. With all the recent Google updates, maybe it’s time we started looking back at the SEO basics?
The best content to use that will contribute to high page rank in Search Engines includes:
How to Guides
Using PLR content
The above forms of unique content should be used anywhere and everywhere that you can while marketing online. The use of duplicate content can also be used in some cases such as the use of Private Label Rights (PLR) content. Using your own unique content is highly advised as this ensures that you get to appeal to people who might research the content posted rather than just looking to appeal to Search Engines alone. For content to be classified as unique, all that is needed is that it be at least 30% different from the original source.
If you are looking at using PLR content, you can alter this slightly to make it unique and this is assured of giving you an edge as most of the users of this content will use it as it is. This can be done through changing the title or even rewording a few sentences in the PLR content. You should make sure that the content given out to your target audience is one that is specially targeted to them. If you do not feel competent enough to develop the content in a way that will appeal to your audience, you can always hire a ghost writer.
Keep the content fresh
Search engines take into consideration the number of times that you post new content to your website. To make sure that you get a high page rank, it is vital that you make sure that you do keep updating your content at about once a week in the least. A great way of achieving this need is having a blog. In the blog, make sure that you make your written content engaging, asking the readers to comment on posts. This is a great way in which gives you suggestions into posts that your readers would like to see in the future.
Use your members to submit content
So long as your content is regularly updated and fresh, you can rest assured of having high page ranking. Using members of your site is a great way of achieving new and unique content that is updated regularly. Ways to do this is to encourage the members to discuss in forums on the site, comment on blog posts, writing product reviews and inviting members to write on your blog as guests. Through doing this, you are assured of not only getting to the top of search engines, but staying there for a long time to come.
Matt Fuller supplies online products and services regarding website Design Australia. Matt goes to work on the Sunshine Coast of Queensland from where he can provide website design Sunshine Coast concerning local businesses.