If you are currently launching or in the process of running a blog then you may be being a little short sighted in terms of what you could accomplish. You see your blog does not only need to be a single isolated entity, rather it can be part of a larger online ‘empire’ that will bring you more success and help you to be more reliant that your business won’t fail. Here we will look at the concept in a little more detail.
Why Build an Empire?
First of all, why do you need anything more than just a blog or a website at all? Well the answer here is that to have just a blog is to have something that is relatively small and that is relatively vulnerable to problems. A blog is something that can live and die by its marketing and SEO, and if you find your blog is suddenly de-indexed b Google, or your niche suddenly loses a lot of its popularity, then you are likely to find that your profits drop too and that you stop making the money you were before.
Richard Branson understands this better than anyone, and that’s partly why he’s built such an infallible business. The good news for Rich, is that even if Virgin Airlines was to start struggle, he was still have countless other businesses that would be able to help support it and that would be able to prevent it from going down. Meanwhile the success of one part of his empire of course promotes further success in the others as the names are linked in people’s minds. It would take a global catastrophe to bring down Virgin. Likewise for you, this helps you to avoid keeping all your eggs in one basket.
At the same time though by running an online empire you can earn more money more quickly. The reason for this is that you will be able to more quickly generate a larger income and more authority by sharing your success among your various projects. This way your individual aspects each are able to magnify the success of each other.
How to Build an Empire
So how do you take your website and turn it into something more? Well there are several ways, but first of all you need to have some form of recognizable brand so that you can bring various disparate areas of your business together. Think long term and think of a theme and a brand that will have legs.
Next you need to ensure that you have one single hub for your business. This will be the first site you build most likely and it will be what you use to launch the other aspects of your business. Now you can start to diversify and to launch more sites that have a similar but distinct theme to your main one, and you can share links between these to ensure their success. Alternatively you can start to launch some branded products and these can include things like software, books or even products such as t-shirts. As long as your sale of these is bringing income that could stand alone if necessary then this will help you to build more pillars for a business that can last.
John Russell is aspiring writer and blogger who thinks bestest and easiest way to earn online is via blog. Recently while finding hosting reviews for buying new hosting he got disappointed and decided to start blog on web hosting reviews.