Internet marketing starts with the creation of an effective website. There are key elements that make an effective website, and once you have these elements in place, your website will be ready for the search engines, and you can start successful campaigning to generate traffic.
Internet Marketing Made Easy – The Basics
Start with you domain name. This is a very important feature of your marketing strategy and your domain name should be relevant and easy to remember. Think of words that you would use to look up what you are promoting, and use them.
Ensure that your title tag describes your site and does not greet the visitor.
Know your audience and target them. If you are selling muscle supplements, your audience is not likely to be eighty year olds. Just as real estate, know where to target and target!
Contact information on your website is crucial and you definitely want to include your contact information. A contact page is a sign of a reputable company that consumers can contact to discuss any questions or concerns they may have. It is also important for some customers to first “talk” to the people behind the scene to get a feel for who they are, prior to conducting business with them.
A quality website that is relevant and appealing is essential. Everything should be in place here. Your design, your content, your technologies, colors, etc. The net is filed with competition, and it is important to ensure that you have the best of the best. The website must also be optimized for the search engines. Without search engine optimization, the search engines will not pick you up.
Once you have the above in place, you can then start your SEO campaigning to drive prospects to your website. This can be done in the form of article submissions, blog postings, video creations, local business listings, directory submissions, social bookmarking and press release distribution.
Blog post provided by Ben Fisher. A real estate agent serving Park City Real Estate.