This is the age of social media and if you are not using social media sites such as Pinterest and Facebook, you are probably living on another planet. There are many such popular social media sites such as MySpace and Orkut but each site is slightly different and offers something special.
Pinterest is a special social media site because it is almost like an online scrapbook. Remember the scrapbook that you used to use as a child. You probably loved showing off your scrapbook to other kids in school. You had all kinds of pictures stuck in your scrapbook. You probably had interesting descriptions below each image. Well, Pinterest is much the same thing. The only difference is that Pinterest is much more than just a scrapbook. It is your window to the world and for others to see what you love and how you feel about various aspects of your life. In other words, Pinterest is a great way to communicate. Hence, Pinterest is a perfect tool for you to use to promote your business.
Create a board for your products
Pinterest is a visual delight. It is eye catching and you should create an image board of your products or services. Make certain that the images you pin on the Pinterest board are of good quality. They should make an immediate impression. People should want to discuss your images and be willing to click on them. Make certain that you create pin boards for various themes. Each board should represent a different theme.
Get started by being invited
You cannot use Pinterest without being invited. You can only become a member by invitation. Hence, you must get someone to invite you to join this social media network. Once you have signed up, you can start pinning you interest and creating you pin board.
Get committed to creating interest in your business
Having created a board that has a visual appeal, you might be forgiven to think that traffic will come flooding in to you. You will have to make a commitment to update your pin board constantly.
It is all about being pinned
If you have your own website and blog, then make sure you add a “pin it” button so that others can use it. It is a button similar to a Facebook and Google + button that you frequently see everywhere on the web. This can help you to draw traffic from the web. Traffic to your site can grow rapidly. This could be potentially great for your business.
Never forget to include an active link
When you have created your pin board with lots of images of your products, you must ensure that there is an active link to follow. Without this live link, it is an exercise in futility. This active link can be a source of great traffic. This is an ideal way to build a flow of traffic to your business blog or website.
Never indulge wrong practices
When you use Pinterest for your business, self – promotion is the first thing that may come to you. However, you must not promote your business interest only. You should remember that Pinterest is for sharing common interest and hence it is vital to avoid self – promotion tactics. Maintain a sense of propriety on Pinterest just as you do in real life situations.
Understand the needs of others
Finally, it is important for you to understand what others are looking for and then create your pin boards accordingly. Pinterest is the new social media mega star and so make use of it.
Jeff is an Internet marketing consultant and content writer for over four years. He also often writes about Social media networks, such as Pinterest, which he uses on a daily basis when trying to get more visitors for his website http://www.newyorkstatedivorce.com