Nowadays, more and more people are using social media to promote their businesses. But in order to succeed in this method, one must have an active profile that has a good number of fans or followers. This is essential in building a strong social media profile for your business and in planning engagement methods to use in these social channels.
In US alone, over 80% of internet users are using social networking sites to promote, tweet, read blogs, rate, like or vote for at least one brand. And usually, social media are also used to gather opinions and feedback before a buyer finally decides to purchase a product. For these reasons, you should definitely try your best to build a strong reputation in popular social sites like Facebook, Twitter, and LinkedIn.
One way to create a strong reputation is by using chat in social networks for business purposes. This method will increase the conversions in your website, thus converting your site visitors into customers. Here are a few quick tips to an effective business marketing using chats in social networks:
1. Find the right medium.
Create a fan page, a group, or a chat room then invite members that may devote interest to the brand you are promoting. If you are promoting MLM, using a group chat or chat room will work for you. And when it comes to the right medium, chat rooms is Mezee.me is definitely the best choice. Take advantage of their real-time chatting feature that is widely used by most people from different parts of the world.
2. Build trust.
Once you have found the right chatting medium, the next thing you should do is to build trust. Never spars the products you are offering, as the viewers may not visit your website. It will not only irritate the chatters, but will also cause you to get kicked out of the room. Understand and follow the rules of the chat room, while trying to get to know the people you are chatting with. After a few days or weeks, it will be alright for you to post a few links of your website every now and then.
3. Be active.
Logging in regularly will make people notice your presence and remember the nickname you are using. After being active and chatting for several times, the chatters will realize that you are an active member of the chat room whom they can trust. It may take a while before you can build trust and business relationship, but in the end, you will see that the benefits are worth the wait.
4. Do not forget the links.
Once you have succeeded in building trust, do not forget to post the links at the end of every chat and politely ask the chatters to check your site out when they have the time.
5. Make use of the “Like” and “Follow” button.
Ask your new virtual friends to like or follow your brand on the social networking site. Attract potential customers to your site by offering promo coupons and special discounts right on product’s page.
6. Use live chats and emails for sending links.
Inserting your social media links in the chat transcripts is also a good option. Email these links to the people who chat with you live and be prepared to answer their questions regarding your product.
Ludwing Hernandez is an experienced blogger, full-time web entrepreneur Follow Ludwing on Twitter @Mezeeme.