If you are trying to promote your site and your business online then you should be reading up on what all of the marketing gurus and experts have to say. There’s plenty of information available out there and most of it is completely free if you’re interested in learning from it. The only problem then is that sometimes it’s almost impossible to know what it is telling you. Ah.
The problem is that web gurus and experts often tend to forget that we are not all gurus and experts like them. While you might be interested in finding out about social media then, you will not necessarily have learned all the terminology out there and what it means which makes it quite complicated when the experts start talking in code.
The solution of course is to learn what these terms mean and to become proficient in it is that you can understand what you’re reading and so that you can apply some of the more advanced level methods to your own business. Here are a few terms that are worth learning.
SEO: SEO is ‘Search Engine Optimization’ and this refers to one of the most common types of internet marketing in which you try to get your site to come up at the top of the search engines by ‘optimizing’ it for them (mostly this focuses on Google).
Spiders/Bots: This is a term for a piece of software that can ‘crawl’ websites and their content in order to organize and index it (as in the case of Google) or for other purposes.
PPC: PPC stands for ‘Pay per click’ and this is a form of advertising in which – you guessed it – you pay per click. This way you will pay out only when someone should click on your advert, which will then mean that your advertising won’t cost you anything unless it is successful and you are getting visitors. PPC is also useful for publishers as a way to monetise their websites, and PPC advertising is one of the major ways that most websites are monetized.
There are also several terms that are relevant to PPC statistics which are:
CPC: Cost per click – the amount paid each time someone clicks the ad.
CTR: Click through rate – the number of times that someone clicks the ad versus just looking at it.
CPM: Cost per thousand impressions – in other words, how much you are paid once your ads have been viewed 1,000 times (an average)
SERPs: The ‘SERPs’ are the ‘Search Engine Results Pages’. In other words this is the list of results when you search for something. Most webmasters will be aiming to get to the top of the SERPs.
WordPress: This is a blogging tool that can be used to quickly make and edit websites, either on your own domain or on WordPress.Com.
PR: This stands for ‘Page Rank’ and is a measure of how successful a website is in the eyes of GOogle. Google has a PR of 10 which is the highest possible, while the majority of smaller blogs will have anywhere between 2-4. When you are building links, you want them to be from sites with as high a PR as possible.
Keyword/Keyphrase: A keyword or keyphrase is a short amount of text or a single word that you will repeat regularly on your site in order to ensure that Google knows what your page is about. The word or phrase will be chosen for its popularity in Google searches and this will help you to ensure you get a maximum number of visits.