Facebook is quickly becoming one of the best marketing tools a business can utilize. With more than 5 million users, the potential customers are unlimited.
Whether you’re a small local business that installs metal roofs or an international corporation that sells financial services, Facebook can help you increase your brand exposure and the sales of your products and services.
Facebook is the largest player in the future of online marketing. The key is in knowing how to best leverage the reach of Facebook to get the best results.
A Facebook fan page is a very simple, not to mention free, option to increase brand recognition and use the power of social media to encourage business growth. A Facebook business page allows businesses to deliver information, news, and updates, at no cost, directly to their fans and customers in real-time without using an intermediary.
For example, if your company was launching a new type of standing seam roof and wanted to gauge your customers interest, you could announce the product launch, ask for comments, initiate discussions and even create polls.
In addition, businesses can offer special discounts and sales to fans of their Facebook pages. This not only makes fans happy, it allows an easy link to the company website. That alone can increase web traffic and sales.
Two-way communication and discussions with potential customers builds a relationship that creates brand loyalty and allows the company to take the pulse of its followers. Facebook can be a very useful customer service tool, enabling you to solve problems, hear suggestions and offer useful solutions.
In addition to creating a Facebook Page, many online marketers are also discovering the potential Facebook has as a cost-effective advertising channel.
Facebook ads tend to be less expensive than using Google Ads and you can use Facebook ads to target your specific audience while not wasting precious advertising dollars on uninterested users. You have the ability to test campaigns before you launch them. The most successful ad offers an appealing incentive to your audience.
Facebook is also one of the easiest ways to increase traffic to your website and generate sales leads. By linking your Facebook page to your site and vice versa, you create a very effective sales funnel. The viral nature of social media will increase site exposure by driving additional traffic to your main site, thereby increasing the opportunity for future sales.
Internet marketing is about people and relationships. Harness the power of social media in general, and Facebook in particular, to create and cement your brand image. Establish your expertise in your market and position your company as a brand leader. Use your network to conduct market research and to keep your finger on the pulse of current and potential future customers.
After getting more info on how to market your metal roofs, you’d probably like to learn more about how to advertise a promotion for metal trim. Guest post written by Shane.