Infographics have become increasingly popular as a way of conveying information in a more visual way. It can be used for a variety of purposes but has become a really cool way of sprucing up a boring web design. It is also very useful for using in other areas of business and also information sharing, particularly if you need to have a better idea of what your business figures look like.
What are Infographics?
Infographs are a visual way of presenting information, facts and figures to an audience. This is also known as information visualisation which can be seen as quite similar to graphs and charts. They are, however, quite different because they will usually use metaphors or images related to the figures to describe them.
Here are some things that are also infographs but you may not have thought of as such:
- Maps – yes, they have been around a long time but this is actually an information visualisation.
- Art – a lot of art work will depict information in a visual way.
- Animations – this is one of the most modern variations of infographics and has been made possible by programs such as Adobe Flash.
Using Infographics for Sales Information
If you want to add infographics to your website you will still need to incorporate it into existing and new content. It is no good to simply place some infographics on a page and hope for the best. Instead you will still need some great website copy, sales information and other content to create a rich and dynamic page.
Better Graphics for Your Website
Any addition of graphics to your website and existing information on your website will help customers understand your business and products better. This should be combined with an overhaul of any substandard images on your website. Make sure you use infographics in combination with your other images – such as product shots.
Using Infographics for Monitoring Your Business
While you may be using specific software for your business, such as book-keeping and maintenance software, you will still want to share that information with others in your business. This is why, if you have the figures produced by other software, that you can produce infographics to visually explain complicated figures and numbers.
This can be a godsend for those of you that need to present important figures and forecasts to a board meeting. They are also a lot less boring than straightforward graphs. It is also a sure-fire way to easily get your message across to customers and clients. Remember, you can also use infographs in your reports to clients for added impact.
Remember, whatever you call it, the more quality and informative information you can have on your website the better. Try to have concise information on your sales page and if you need to explain more, then allow for links to larger pages of information. The great thing about infographs is that you can share more information with possible clients in a smaller and more effective way.