SEO packages and other such internet marketing tools are not the only way to get publicity.
Viral videos can spread like wildfire, and if you can get a reference to your business or strategy in one of these popular videos, you can get a whole host of positive attention.
Of course, if it were that easy, everyone would be doing it. But there are a few ways you can better the chances of your video going viral.
So, what makes for a good viral video?
1) Don’t be Patronizing
Online consumers are savvy to marketing strategies, and nothing turns them off more than something that feels like a hard sell. Aim to make an entertaining video, and put your business where it fits – don’t build the video around your brand.
2) Grab Attention Early On
There’s a reason that it’s called ‘browsing’ the Internet. Most viral videos are short, to the point and engaging almost immediately. That’s because many consumers click on them while scrolling through Facebook or other social media sites. This is often done during breaks at work or while studying, when time is limited. Viewers can click away as easily as they clicked on, so make sure you let them know it’s worth staying for from the start.
3) Make it Easy to Share
Just like a virus, videos need new hosts, or viewers, in order to spread and survive. The most successful diseases are those that can spread by a variety of methods, and similarly, you need to make it as easy as possible for viewers to share your video with their friends. Even something as simple as a little message at the end saying “if you liked this, share it with your friends” could help you to increase your exposure.
4) Appeal to Common Interests
Viral videos need to get maximum exposure across all demographics in order to spread. While jokes about kayaks may really hit the mark in the canoeing community, a truly viral video needs to have broad-based appeal. Cuteness, humor and impressive feats get the maximum sharing.
5) Don’t be Afraid to Step Outside the Box.
This might seem contradictory with the previous point, but something can be unusual and still appeal to a wide range of people. Consider how you can make your video stand out. Consider using sand art instead of traditional animation or stop-motion photography instead of straight video. A clever and cool presentation can be just what you need to bring your viral video to the next level.
Of course, a large element of what makes a video go viral is nothing more than being in the right place at the right time – if at first you don’t succeed, just try again.