All of this web traffic that you are getting to your website is coming from somewhere, but where do you need yours from? It was not long ago that many people involved in web design would be pushing for more and more traffic, but this is no longer the case. Now it is all about highly targeted traffic – people who want your products or services and are searching for them right now!
Obviously, this kind of traffic is much more important if you are trying to run a business because it means more paying customers. Even if you had a million visitors to your business website, they would be nothing compared to one paying customer for your services. This is why search engines have become increasingly monetised for both advertising and the search results that they give.
Search Engine Traffic
Search engines are the bread and butter stuff for most website traffic to business websites. If your business is not really showing up in places like Google then it really needs help! Having good results in the search engines should be among your other IT goals in the same way as you would a network, cloud computing, or other technology.
Referrals for Your Website
The other main source of website traffic comes, unsurprisingly, from other websites and these are often called referrals. Having more referrals not only gives people more chances to click through to your website, but it is viewed favourably by search engines. There are a number of ways that you can end up with referrals and links from other websites:
- Your content, products or services are so good that someone has felt the need to link to them.
- They have been linked from another resource because it is related.
- You are advertising on other websites.
There are of course links from social media which we will cover next. However, there is a lot to say about referrals from other sites that go beyond their positive effect on search results. If you have someone writing something good about your business or products on a website, and there is a link to your site, how good does that look?
For consumers (and this is why Google loves links) it is almost like an endorsement. However, be aware that it can cut both ways and completely destroy your online reputation as well if you give bad service or crappy products.
Social Media Traffic
Now social media traffic has been touted as the way forward and for many sites it offers a great source of traffic. However, it is not always as highly targeted as search engine traffic can be. So how can you better tailor your social media accounts to attract better traffic?
- Use hash tags and keywords on Twitter to be related specifically to your business and products.
- Create a Facebook page with your location.
- Make sure you are listed on Google places as well.
- Promote your website through social media.
As you can see, the amount of traffic does not really matter as you will usually want good traffic as opposed to lots of traffic. Take the effort to build a great website and have something to offer people. Would you visit a site that had nothing to offer?